AI can drive efficiency but raises market concentration concerns: CCI chief

Artificial intelligence and machine learning can drive efficiency and innovation but also raise concerns related to market concentration and potential anti-competitive behaviour, according to Competition Commission of India (CCI) chief Ravneet Kaur.

The competition watchdog, which has the mandate to curb anti-competitive ways and foster fair competition, will soon commission a study to look at all aspects of artificial intelligence (AI).

The request for proposal (RFP) for inviting agencies to conduct the study is expected to be issued in the coming weeks.

In a recent interview with PTI, CCI Chairperson Ravneet Kaur said the study will also look at how AI can also be used by the regulator.

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"The rise of AI and Machine Learning (ML) presents both opportunities and challenges in the context of competition law.

"These technologies can drive efficiency, personalisation and innovation but also raise concerns related to market concentration and potential anti-competitive behaviour," she said.

Kaur also stressed that the regulator is closely monitoring these developments to ensure that the competition framework remains robust and capable of addressing these new dynamics.

About the study, she said the aim is to explore how AI is reshaping market dynamics, pinpoint challenges AI poses to existing competition law frameworks and formulate policies that address AI's implications on competition effectively.

The CCI has been taking enforcement actions and advocacy measures, among other activities to tackle anti-competitive practices.