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Kae Capital’s Sunitha Viswanathan on what’s driving consumer bets in India
Fashion commerce is ready for disruption, while beauty & personal care will make room for more sub-verticals, says Sunitha Viswanathan, Partner at early-stage VC firm Kae Capital. She also believes consumer AI will see a spate of innovations, with products designed specifically for Indian users.
Anuj Suvarna
Kae Capital’s Sunitha Viswanathan on what’s driving consumer bets in India
Fashion commerce is ready for disruption, while beauty & personal care will make room for more sub-verticals, says Sunitha Viswanathan, Partner at early-stage VC firm Kae Capital. She also believes consumer AI will see a spate of innovations, with products designed specifically for Indian users.
Anuj Suvarna
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Featured Series
Spotlight
Inside the quiet rise of India’s women entrepreneurs
From tailoring units and pickle businesses to local canteens, women across India are building sustainable enterprises through digital access, mentorship, and community-driven support.
Brand Solutions
From wishlists to trusted recommendations: How Rippl is building a new social discovery platform
A new platform is reimagining creator-led discovery by turning trust, credibility, and genuine recommendations into the foundation of digital commerce.
Gayatri Guha
The Bengaluru startup using AI to bring precision to brain and mental health care
By combining AI-powered neuroimaging, personalised brain mapping, and clinical decision-support tools, Bengaluru-based BrainSightAI is helping doctors better diagnose and treat neurological and mental health conditions. It is among the ventures the Ministry of Education will showcase at Bharat Innov
Candida D'silva
Why VGU’s student founders are building from Rajasthan, not leaving it
From agritech and service innovation to heritage-led consumer brands, VGU’s student founders are building startups rooted in Rajasthan’s realities and designed for larger markets.
Gayatri Guha
Spotlight
Inside the quiet rise of India’s women entrepreneurs
From tailoring units and pickle businesses to local canteens, women across India are building sustainable enterprises through digital access, mentorship, and community-driven support.
Brand Solutions
From wishlists to trusted recommendations: How Rippl is building a new social discovery platform
A new platform is reimagining creator-led discovery by turning trust, credibility, and genuine recommendations into the foundation of digital commerce.
Gayatri Guha
The Bengaluru startup using AI to bring precision to brain and mental health care
By combining AI-powered neuroimaging, personalised brain mapping, and clinical decision-support tools, Bengaluru-based BrainSightAI is helping doctors better diagnose and treat neurological and mental health conditions. It is among the ventures the Ministry of Education will showcase at Bharat Innov
Candida D'silva
Why VGU’s student founders are building from Rajasthan, not leaving it
From agritech and service innovation to heritage-led consumer brands, VGU’s student founders are building startups rooted in Rajasthan’s realities and designed for larger markets.
Gayatri Guha
Founder First
A stitch-free future for delicate surgery: Shira Medtech takes on preventable amputations
Ahmedabad-based Shira Medtech is developing a low-cost implantable device for sutureless microvascular anastomosis, aiming to make complex reconstructive surgery faster, safer and more accessible.
Nucleus_AI
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Founder First
Startup
A stitch-free future for delicate surgery: Shira Medtech takes on preventable amputations
Ahmedabad-based Shira Medtech is developing a low-cost implantable device for sutureless microvascular anastomosis, aiming to make complex reconstructive surgery faster, safer and more accessible.
Nucleus_AI
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Leadership Lens
From almost nothing to a global pharma empire: The untold Lupin story
In a system that was oppressive to business, Desh Bandhu Gupta (DBG) built a company and enabled an industry that now supplies medicines to the world. His biographer, Manish Sabharwal, shares the story of DBG and Indian pharma.
Team YS
Leadership
Lens
From almost nothing to a global pharma empire: The untold Lupin story
In a system that was oppressive to business, Desh Bandhu Gupta (DBG) built a company and enabled an industry that now supplies medicines to the world. His biographer, Manish Sabharwal, shares the story of DBG and Indian pharma.
Team YS
Featured
SMB Story
Her Story
Social Story
Featured
Her Story
SMB Story
Social Story
Interview
AI at Scale: Powering 650M+ Users | Tech Transformers with Rahul Chari, PhonePe
In Tech Transformers, PhonePe CTO Rahul Chari explains how AI is reshaping fintech—enabling real-time decisions, automating support, breaking language barriers, and using data for personalized, secure, and inclusive financial experiences at massive scale.
Team YS
Interview
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Upcoming startups of 2026 and browse them on YourStory
Discover More
Startup
A stitch-free future for delicate surgery: Shira Medtech takes on preventable amputations
From coffee husk to brain health: the science behind Iom Bioworks' prebiotic push
Turning factory emissions into supplements: Inside Intrinsic Foundries' carbon-to-value bet
VilCart crosses Rs 1,176 crore in revenue, builds one of India's largest kirana-led rural commerce networks
Just In
[Exclusive] Endiya Partners launches sports tournaments for India’s startup ecosystem
Startup news and updates: Daily roundup (April 29, 2025)
Women's Day: PM Modi salutes 'Nari Shakti', hands over social media accounts to women achievers
Startup news and updates: Daily roundup (January 21, 2025)
Technology
NVIDIA’s Huang says world will have ‘billions of agents’ as AI boom lifts fiscal results
Mann+Hummel launches global tech centre in Karnataka
Sam Altman says India has created over 1B images on ChatGPT Images 2.0
Freshworks experts reveal the three signs your IT team is ready to modernize
Business Ideas
The most boring businesses in India that quietly make crores
Biggest Companies That Were Born From Mistakes and Accidents
5 Profitable small business ideas for new founders
This Indian Tree Can Make You Richer Than Sugarcane or Wheat
Books
5 Books that feel like rainy evenings for slow and cozy evenings
Why some books are hard to finish (and what it says about you)
7 Reasons people are embracing comfort reading
7 Books that perfectly mirror your unique personality type
Campaign
BharatPe’s ‘Hai Yakeen’ campaign celebrates the indomitable spirit of Indian merchants
SMB Week: How OTT has changed the face of India’s media and entertainment industry
SMB Week: Here’s how SMBs in the manufacturing sector can find opportunity in change
SMB Week: How COVID-19 catalysed efforts to build a stronger healthcare ecosystem and the role of SMBs
Story
From an idea to market launch: The journey of Anabio Tech’s flushable pad
Niharika Jain on content creation, community, and why authenticity still wins online
How women fared in the 2026 assembly elections
Constitution Amendment Bill to tweak women quota law defeated in Lok Sabha
Sports
Ashwini Nachappa on breaking barriers, success, and building tomorrow’s champions
5 Indian sportswomen who dominated headlines this month
Meet Renee Noronha, India’s youngest female Ironman, who is chasing a six-continent dream
WPL team UP Warriorz is just the beginning of Jinisha Sharma’s bigger play in women’s sport
Resources
These businesses are turning traditional Indian sweets into health-conscious versions
How brands are blending tech with tradition this Ganesh Chaturthi 2025
What to consider before taking a business loan?
Must-read business newsletters: An entrepreneur's secret weapon
Marketing & Sales
Airtel vs Jio: How India’s telecom market became a duopoly
Get started with affiliate marketing with these basic steps
Want to ace affiliate marketing? Try and avoid these rookie mistakes
Building a brand: 10 tips for creating outstanding video ads
Funding
Innefu Labs raises $30M in Series B from Panthera Growth Partners
Ola Electric’s Rs 780 crore fundraise: A turning point for the EV maker?
FirstClub bags $55M in Series B round led by Peak XV, Sofina
AI video generation startup TrueFan AI raises $10M Series A funding
Social & Green News
Strong network of MSMEs being developed; only India can buttress global supply chain: President
PM launches Rs 24,000 Cr scheme for vulnerable tribal groups' welfare
Aiming to reduce plastic, The Body Shop to launch refill stations in India by year end
Five new animal species discovered in Tibet